Retronymy is the process of creating new words for an existing concept in recognition of the fact the concept has evolved and broadened sufficiently to make the original name imprecise.
Take the word guitar for example. A hundred years ago (and more) a guitar was just a guitar. I'm over-simplifying mightily, because actually the history of the guitar goes back approximately 4,000 years to Babylonia, then Persia (sihtar), Ancient Greece (kithara) and Moorish Spain (guittara), but for the sake of this explication there were only guitars - hollow bodied wooden instruments with a sound hole bridged by six taut strings of various thicknesses which produced music when plucked or strummed. That was before electricity.
Can you see where this is going? Once the first chords had rung out from the first electric guitar in the 1930s then that old hollow-bodied wooden instrument with a sound hole bridged by six taut strings et cetera was renamed the acoustic guitar - voila, retronymy in action.
Retronymously Acoustic - a vintage 1929 Martin Guitar |
The coining of a word to describe this act of retro-naming is credited to one Frank Mankiewicz, as recently as 1980. Mankiewicz was an American journalist, broadcaster and word-lover; (son, incidentally, of the man who wrote the screenplay for Orson Welles' 'Citizen Kane'). He is also believed to have come up with the phrase 'evergreening the language' (to describe the process of keeping it contemporary). The word retronymy was incorporated into standard English dictionaries around the millennium.
Here are some other examples of retronymys: the term Old World didn't exist before the New World was discovered; hand-written came into common usage once the typewriter had been invented, (for previously everything was just written); ice-skates became a term only after those with wheels had been devised (before that they were just skates); movies without sound started being referred to as silent movies with the advent of talkies; live music didn't acquire its adjective until recorded music became available...and so on. You can possibly call to mind other instances of retronymy; (push-bike, black & white photography, natural childbirth et cetera).
Returning to that first example of the guitar, shortly after the creation of the electric guitar, a four-string version with a lower register was devised, again in the 1930s. This was the bass guitar, my instrument of choice. In a curious inversion, the electric model of the bass came first and it was only when a hollow-bodied non-electric variant of the four-stringed instrument was pioneered in the 1950s that the bass guitar became known as the electric bass to differentiate it from the newer acoustic bass.
Retronymously Electric - your Saturday Blogger's 1960s Epiphone Bass |
Permanence
Ouch!
Even as he lay braced
on the tattoo parlour couch
suffering pangs of love
for having undying devotion
to the amorous (insert girl's name)
emblazoned artfully
across his (choice of body part)
his clamorous mobile rang.
Damn!
A phone-call from (the same, see above);
he'd better take it, mate.
Hi babes...
The tattooist, pen laid aside
at ornamental RUTH & FRE
intending to step out for a break
was surprised by the sudden commotion:
a cry of angry despair,
Fred's mobile phone hurled at the wall
and such a torrent of swearing
(supply expletives to suit)
the studio air turned blue.
The upshot? That brazen (girl's name)
had just given his client the boot,
sadly not so besotted after all.
Half-inked and potted, poor Fred.
Such a predicament. Quick, think!
What to do with a semi-completed
but already seemingly redundant tattoo?
Fortune favours the clever
and that sharp-witted artist in ink
was inspired by a notion
to save the day - and his commission.
In just over an hour and at no extra cost
a painful but slightly mollified Fred
was able to walk away
loveless of course
but with a timeless slogan which read:
TRUTH & FREEDOM 4 EVER
a maxim bound to stand him in good stead;
plus his phone was insured
so he felt (complete with appropriate emotion).
Thanks for reading. Merry Christmas to all 🎄 Stay true, stay tuned, Steve ;-)
10 comments:
Very funny buddy - the poem that is. No idea about retronomy - you guessed right on that one. Have a great Christmas and cheers to you and BST.
And Peace and Joy - love the poem! I thought the term electric bass was to distinguish it from double bass but now I know better!! Thanks
Like the poem, funny and clever.
So that's retronymy (no, I never wondered)! Your poem was a delight Steve, well done.
Very good. Loves that poem.
Yes, an informative blog and an amusing poem. Thanks for sharing Steve.
I never could understand the attraction of tattoos. The premise of your poem is very amusing...how long did it take to come up with names that would work?
A most enjoyable blog, so thanks for sharing.
I enjoyed your droll poem, very clever. Happy New Year.
Are you still playing, bassman?
Ha ha ha ha ha :-D
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