More specifically, I thought I'd trace the history of cigarette cards - and we'll get to the cricketing connection shortly. Cards in packs of cigarettes became commonplace in America in the 1880s when pieces of blank card known as stiffeners were inserted into predominantly paper packs (which differed from the cardboard packs we are used to in the UK), to make them more robust.
It wasn't long before someone hit on the bright idea of printing advertisements on the stiffeners, and the next logical step was to print the cards with something that people might consider collectable, as a means of giving a brand an edge over the competition and selling more cigarettes. I can attest to the power of such marketing because as a child I used to badger my parents to buy specific brands, (not of cigarettes, for neither of them smoked), of Ty-Phoo tea and Chivers jelly, so I could collect their different series of picture cards. By the way, the collecting of cards is known as cartophily, my word of the week.
W.D. & H.O. Wills of Bristol was the first British cigarette manufacturer to include picture cards in their packets in 1888. Their first set of coloured cards was themed 'Ships and Soldiers', presumably to appeal to their target demographic. Other series soon followed, usually comprising 25 to 50 different images, with text on the reverse. 'Kings & Queens' was a particularly popular and even educational series. By 1900, other companies like John Player & Sons and Ogdens were running with collectable cigarette cards in their merchandise. Topics proliferated from all three companies: weapons, dogs, racehorses, boxers, wild flowers, cars, footballers and yes, cricketers.
W.D. & H. O. Wills cigarette cards - Cricketers i |
The English series of Will's Cricketers (one in 1908 and another in 1929) fetch modest prices in the low hundreds of pounds for a full set in good condition. The much rarer Australian series illustrated here can sell for over a thousand pounds - which by a curious symmetry is approximately the modern-day cost of 50 packets of cigarettes (or so I am told).
W.D. & H. O. Wills cigarette cards - Cricketers ii |
The first recorded instance of a women's cricket match dates from 1745, when the Reading Mercury reported on a game between "eleven maids of Bramley and eleven maids of Hambledon", the latter running out winners by 127 runs to 119. Women's cricket was far more widespread than women's football in the 18th and 19th centuries. There were many local ladies' teams up and down the country, just not the same level of competition or representation at county or country level. In the 1890s a team known as the Original English Lady Cricketers toured the country playing exhibition matches and it was only a few decades later that the Women's Cricket Association was formed and an England team was playing test matches against Australia.
women's cricket test match, Australia v England 1935 |
But cricket forged ahead. It was on the sports curriculum, along with hockey and lacrosse, at many girls' schools in the 20th century. One of my housemates when I first lived and worked in London had played cricket at her secondary school and then for her college.
In the 21st century the language of the game has finally caught up. The ones who wield the bat are now universally referred to as batters. It was always batsmen and batswomen in my youth. I often wondered why not batmen and batwomen, but I suppose that was to avoid any confusion with military orderlies or caped crusaders. Of course it was always bowlers and never bowlsmen or bowlswomen. Thankfully we still have all the quaint fielding terminology of slips, gulley, silly mid-off, cover, square leg, short fine leg, mid-wicket, backward point, long on, long off, deep third and so on, and maiden overs of course.
And just in case you should imagine that girly cricketers are demure and genteel maids, I leave you one final, riveting image. That could almost be a broadsword she's brandishing!
a striking pose |
Maiden Over
She was really hoping for a leg over at long stop
or at least a fondle and a fag behind the screens.
Conventions were being set aside for once
on the banks of the Moray, with the likely lads
of St. Ignatius College first team playing host
to the sporting damsels of nearby Lossiemouth,
one innings each on a perfect summer's day
on the verdant oval of the Elgin Cricket Club,
no fear for once of rain or bad light halting play.
He saw it as a chance to shine, impress a lass and
if his luck was in sneak her off behind the pavilion
during tea for a spot of mutual fielding practice.
Except that fate, ever the contrary spoiling bastard,
thwarted his plans of showing a captain's flair,
leading from the front and sweeping her for six
as he failed to connect with the first two deliveries
of this maiden's over, then diverted her deceptive
pacey third on to his own wicket. Out for a duck.
He had a long, frustrating wait then as he watched
his team mates battling the Lossie lasses, and tried
not to catch her eye at lunch as others vied to chat.
It was a relief when St. I's were finally out for 209
and it was the ladies' turn to bat. As he faced her,
ball in hand, did she smile or was that a smirk? Sun
was in his eyes. He took a run up and flung it down.
A gasp. No ball! called the umpire. Same thing again
and a curt word in his ear: Remember who you're
playing against young sir, as if he could forget. His
slower balls she stroked for two, for two, then four.
After that he chose not to bowl anymore, deploying
the other bowlers in the side. They did a decent job
and Lossiemouth were eventually out for 182, though
she was undefeated on 75, a hollow victory for him
and 'player of the match' for her. As she remarked
to the St. I's coach who was genially chatting her up
at the pavilion bar, It seems to me it's your captain
who's in need of a stiffener, and he agreed, as he took
her arm and guided her willingly out into the pleasant
gloam of evening, towards where the long grass grew.
Thanks for reading. Comments/feedback appreciated, S ;-)
14 comments:
I'm not a cricket fan, not in the slightest, but I found your blog very interesting and particularly enlightening regarding women playing. I'm bowled over by your poem, love it.
Howzat, la! Loved the poem, mate.
We are amused by your poem. Didn't know women's cricket had such a long history. Cricket's a bit of a bore to watch though, isn't it?
Was it the Batswoman holding the bowlers willy?
Ha ha Anon. Thanks for the commentating classic reference. It would probably have resolved the stiffener issue!
Well I'm blowed. A match of any kind in 1745 would have surprised me.
I think it was the cards in bubble gum packs that I collected.
I must use cartophily in a sentence.
What a fun poem.
My parents drank PG Tips so I collected their picture card series, like tropical birds, British butterflies, wild flowers etc. in the early 1960s. I don't remember them doing sportsmen. I enjoyed your scurrilous poem, fictitious I'm supposing.
Yeah, cricket. Your quaint English game. You tried explaining it to me one time but I just didn't get it. And a match can go on for FIVE days? However I do get how the top girl always goes with the older guy and not one of her contemporaries. Good poem dude.
I had not realised women's cricket had such a long history. This was a great read and I thoroughly enjoyed your amusing poem.
I enjoyed this. I didn't know the women's game had such a pedigree. The poem is fun.
As images go, those two of women playing cricket are rather splendid. I've never had the desire to play the game (or even watch it, to be honest), but of course it's good that those who want to can. Your poem is nicely subversive.
I enjoyed this immensely.
I wondered if you might be on a sticky wicket with the poem but you seem to have pulled it off (lol).
I'd love there to be collectible cards in packs of groceries again. It would make buying food so much more fun. Why did it ever stop? I loved the poem. As someone else already said, nicely subversive.
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