written and posted by members of Lancashire Dead Good Poets' Society

Showing posts with label John Webster. Show all posts
Showing posts with label John Webster. Show all posts

Saturday, 24 March 2018

Spotlight

What I like about this weekly blogging malarkey is the good prodding it gives one to delve into, mull over and then write (creatively, I hope) about something not ordinarily on the radar. Three out of the four themes that are dealt out each month are chosen by my fellow bloggers, so I've learned to expect the unexpected and to try and make something worthwhile of the opportunity. It's usually a stimulating challenge; just occasionally it stumps me. Sometimes the link between what I write and the given theme is tenuous, to say the least - last week's blog, Yarn, being a case in point. But that's half the fun. I had no such issues with  In The Spotlight..

The first bit of research I did was into Spotlight, which began as a UK publication in the 1920s, a directory listing profiles of actors and actresses who worked or aspired to work in theatre or film. As a yearbook it became the primary reference for anyone looking to cast a film or theatrical production. It's still going strong ninety years later, only it has a digital/online platform as well now, with over 60,000 performers listed on its database - and it's still the go-to place for agents and casting directors looking to put on plays or shoot movies in the UK and Europe. Michael Caine has been listed in Spotlight for over fifty years.

The inimitable Michael Caine in the spotlight
Last week we went to a preview screening of 'My Generation', the new documentary movie narrated by and starring (it must be said), the inimitable Mr Caine. Directed by David Batty, it tells the story of Caine's 1960s, that momentous decade in which youth culture came to the fore, London (and then much of the UK) switched from monochrome to Technicolor and opportunities opened up for white working-class lads and lasses to make a cultural impact. Caine personally interviewed his generational friends David Bailey, Roger Daltrey, Marianne Faithful, Paul McCartney, Mary Quant and Twiggy for the project and their words are heard over fabulous footage from the times - much of it rescued from rushes stored in the garage of pioneering 1960s film-maker Peter Whitehead. (The interviews will eventually be screened as six separate TV programmes.) Over 1,000 hours of film and newsreel have been reviewed over a three-year period and edited down into 2 hours for the documentary which makes fascinating viewing, as it cleverly intercuts Caine and London then and now in the same locations. More than that, though, it would be worth it just for the music on the soundtrack which was provided by a roll-call of those groups whose recordings made the decade so special: Animals, Beatles, Kinks, Rolling Stones, Small Faces, Who (plus many more). Catch it if you can when it goes on general release.

Michael Caine and Mandy Rice-Davies in the Swinging '60s
'Zulu' was Caine's movie break-through in 1964. He only got the part because the director was American. No British director would have given the role to a cockney lad! He was on his way.

The film that first brought Caine massive international fame came two years down the line. 'Alfie', in which he played Alfie Ekins, an east end lothario with a weakly nagging conscience, was written by Bill Naughton and directed by Lewis Gilbert. By a curious coincidence, it had its world premier in London on this day, 24th March, back in 1966.

At the Q&A session that followed the preview of 'My Generation', Caine explained how 'Alfie' had been a huge box office draw all over the world... except for France. When he'd asked a French friend why the film hadn't been taken seriously in that country, he was told no one had believed an Englishman could make love to ten women!

Reviewing Caine's character as heartless serial seducer in 'Alfie' put me in mind of a line from the work of Jacobean playwright John Webster: "What cannot a neat knave with a smooth tale make a woman believe?"

Consequently, for a poetical challenge this week, I've taken the theme song from the US version of 'Alfie' (as sung over the closing titles by Cher) and I've revamped it into a dastardly parody, the would-be theme song for Webster's revenge tragedy, 'The Duchess of Malfi' - a dark and bloody play also first performed in London on this day, 24th March, but way back in 1613. Incredible, no?

"Whether we fall by ambition, blood or lust, like diamonds we are cut with our own dust."
Sing along if you can remember the tune...

Malfi
What's it all about, Malfi?
Is it just for revenge that we live?
What's it all about when the knives come out, Malfi?
Are we bound to kill those that we love
Or are we meant to be blind?
Only fools don't mind, Malfi,
When you're tricked then it pays to be cruel.
By my life, revenge must be sought for wrongs, Malfi,
No one can bend that immutable rule.
I surely believe there's a hell down below, Malfi,
Where you go if you're proven untrue;
No option remains once your honour is stained.
I believe in blood, Malfi,
Without revenge injustice persists, Malfi,
Unless you exact retribution, you're failing, Malfi.
Only the weak let their hearts rule the day -
There is no other way, Malfi, Malfi.

I must just add that this blogger opposes knife-crime (or any act of cruelty apart from the batting away of wasps).
Thanks, as ever, for reading. Always look on the bright side, Steve ;-)

Saturday, 17 December 2016

Advertisements

So that was the norovirus, was it? A most unpleasant 36 hours to be sure, and it threw your Saturday Blogger right off schedule. I'll spare you the details.

Advertisements - useful for getting information across, tolerable in magazines (where one can just turn the page), but an unwelcome interruption in the middle of a TV programme, don't you think? I dislike them as a rule, so the ones that pass muster need to have some fairly redeeming features...perm from originality, clever script, good cinematography, humour, even cuteness. They must entertain and they must not be irritating. I knew the man who invented the phrases 'A Mars a day helps you work, rest and play' and 'Do the Shake'n'Vac and put the freshness back'. He never claimed to be very proud of them but they made him a lot of money. I could never have worked in that industry. It was suggested to me at one point and I turned it down flat - soul to Devil.

Advertising on American TV is even more annoying than on English channels. There is so much more of it and whereas in the UK there are clear breaks for commercials, I've watched some US channels where the transition from programme to advertisement is seamless, unannounced; ditto the resumption of the programme. It's bizarre and blurs the line between programme and ad. Commercial breaks during the TV screening of blockbuster movies annoyed me the most - they came with increasing frequency as the movie progressed, till they were interrupting at five-minute intervals towards the end of the film, making it quite clear that the prime intent of the TV channel was to sell advertising, not provide entertainment.

So, advertising BAD, with a very few exceptions and one of those is the series of Cadbury's Smash advertisements which first hit our screens in the early 1970s. I've never bought or eaten Smash (an instant mashed potato product in case anyone didn't know) but over a hundred million servings are still sold every year in the UK. Cadbury's wasn't even the first confectionery manufacturer to launch such a product; Mars had their mashed potato offering on the market a while before. Nevertheless, the Cadbury's Smash advertising campaign soon made its brand the market leader.


The Cadbury's Smash campaign was an early commission for the recently formed agency Boase Massimi Pollitt. John Webster was the ideas man who delighted in paradoxes and verbal tricks. Various pitches had been made along the rather tame lines of "British girls are Smashing" before John came up with the idea of inverting the concept, presenting the potato as a new substitute for Smash with the tagline "It's good, but it will never catch on." The Martians were just one of three treatments for this new idea (another was archaeologists and the third has been lost to memory).

The Martian treatment was a last-minute entry, but it caught the imagination of everybody except Gabe Massimi who threatened to fire Webster if the ad went through (and subsequently left the agency). Webster designed the animatic Martian puppets, his copy-writer Chris Wilkins devised the simple script and they hired Peter Hawkins, celebrated voice-over artist most famed as the voice of the Daleks, to "come down to the recording studio and have a go at laughing like a Dalek." The brilliant puppetry was worked out through hours of extemporisation - and the Martian falling over with laughter was a lucky accident.

The Martian-themed Cadbury's Smash advertisements (I forget how many there were now, possibly half a dozen) were trail-blazers and took on a life of their own utterly removed from considerations of mashed potato, spawning spin-off books, toys and other ephemera. They are also regularly voted the best British advertisements of the (20th) century. Not bad.

And so to this week's poem on an advertising theme, a re-working of something which actually began life as a song lyric that I wrote for my band the DeadBeats, back in the day, hence the curious title...

Baby Just Wants 2
Braless in BIBA black,
born for pleasure
with a smile to treasure,
fresh as a breeze,
heart on her sleeve,
she turns just like a page
in a glossy magazine.

Never on her one,
moth to the limelight.
wild beyond midnight,
doesn't do contrite,
side-steps complications,
avoids real connections
with other people's lives.

She knows this role so well,
the party doll, a pretty shell,
playing as she is played,
but what the hell -
it all means bugger all backwards
at the end of the day, real life.
File under wormwood!

So baby just wants to have some fun,
baby just wants to wash and go,
baby just wants to park and ride,
baby just wants to rock and roll,
baby just wants to kiss and tell,
then baby just plans to cut and run...

Enjoy the brilliant original Smash advert here: For Mash Get Smash

Thanks for reading. Have a good week, S ;-)