I have my sadly departed friend Lorraine Hurwitz to thank for introducing me to the delights of PizzaExpress (all one word) in London way back in the mid-1970s and it's been a constant favourite ever since. In my estimation - speaking as someone who's probably consumed close on 1,000 of its American Hot pizzas in restaurants from Santa Monica to Warsaw - PizzaExpress has consistently provided the best pizza to be found outside of Italy; which assessment would have pleased its founder if he were still with us. (By the way. if you're doing the maths, that's approximately 20 American Hots a year. And what of it?)
That founder was one Peter Boizot. You've probably never heard of him. To paraphrase a famous Monty Python catchphrase: what has Peter Boizot ever done for us? You know I'm going to tell you, don't you?
He was born in Peterborough in 1929 on Lincoln Road (incidentally just around the corner from where my family lived thirty years later and a few doors down from where I had to go for piano lessons), attended St Mark's Junior School and then won a scholarship to King's School, becoming head boy there in the immediate post-war years. (St. Mark's is where I went as a boy and King's School is where I would have gone for my secondary education if we had not moved on to Cambridge in 1964.) After school he went up to Cambridge and gained a BA in history from St Catherine's College. Through family connections he worked for a while in Florence, where his love for good pizza was established. Having turned vegetarian at age six he was impressed by the sheer variety of non-meat dishes available in Italy. When he returned to England (after the death of his father) he chose to live in London, in Soho for its ambience and nightlife - jazz clubs in particular - but he bemoaned the total absence of good pizza in this country. Yes, it was available in some Italian eateries but the quality wasn't great and it was rather frowned on as 'peasant' food. The secret, Boizot learned, was all in having the proper oven. And so, in 1965, prompted by friends, he opened the first restaurant in the capital specializing in pizza, using a proper imported Italian oven and pizza chef to produce a quality product, hand-made pizzas following authentic Italian recipes and techniques. Many things Italian were cool in the mid-1960s, from stylish mohair suits to motor scooters (both touchstones of the Mod lifestyle). Why should classic Italian food be any different? It wasn't, and his first PizzaExpress proved very popular, so much so that he soon opened others around London - not that they were express in the sense of fast food, for everything was cooked fresh on the premises. It was quite the culinary and cultural revolution when Peter Boizot gave this country authentic Italian pizza, including a raft of vegetarian options, at affordable prices.
Did I mention that he was also the first to import Peroni beer to the UK to serve in his restaurants? Or that very soon he was putting on live jazz for his patrons in the evening? Or that he worked in partnership with Italian designer Enzo Apicella to create beautiful individual themes for his restaurants that preserved and enhanced the buildings they were housed in? (The PizzaExpress in Coptic Street, Bloomsbury is one of my favourites, established in an old dairy and retaining many original features.) Or that he filled his establishments with tasteful decor and commissioned original artworks from local artists? He helped make Britain more cosmopolitan, more European, more fun. He became quite wealthy as his chain of PizzaExpresses expanded and was able to turn philanthropist to a number of charitable causes, as well as baling out his beloved Peterborough United football club on more than one occasion. Really, what a guy.
Ultimately because of his vision, we now celebrate national pizza day in the UK. The top ten PizzaExpress pizzas by numbers sold are as follows: Margherita, American, La Reine, Fiorentina, Sloppy Giuseppe, Vegan Giardiniera, Pollo Ad Astra, American Hot, Padana and Veneziana. For years, 25 pence on the price of each Veneziana was donated to the Venice In Peril fund, by which means PizzaExpress has raised over £2 million to help save that city from drowning.
PizzaExpress American Hot (with hot green peppers) |
It's perhaps ironic that pizzas with pepperoni on (the American and its Hot variant) should feature so highly on the list, given the founder was a vegetarian. I will say only this: that my elder daughter who has also been vegetarian since a young age for several years made a singular exception to her creed for the sake of PizzaExpress pepperoni topping. (I believe there is now a vegan version of the spicy sausage available.)
Believe it or not, I have sampled many of the pizzas on the Express menu, but I keep returning to my favourite, hand-prepared, cooked fresh with plenty of black pepper. That subtle combination of good dough, tomatoes, molten mozzarella, pepperoni and piquant green peppers washed down with a cold Peroni is a pleasure that has never failed. Perhaps it qualifies as my comfort food.
Imagine then my horror when Blackpool's PizzaExpress closed during the first Coronavirus lockdown and never re-opened, even though it wasn't on the list of 73 restaurants the company announced it would be closing for good in the summer of 2020. Damn you, Coronavirus.
Blackpool PizzaExpress: closed by Covid, never to re-open |
Forgive the absence of a poem this week, mine or anybody else's. I've not written one and the poems about pizza that I've read left me feeling cold. It would need to be something that captures the bubble and grace of mozzarella at melting point (with slices of pepperoni and shreds of hot green pepper) and the cool ambience of marble-topped tables and art-deco designs... maybe one day, Pizza Expressions perhaps..
However, if/when you dine out in a PizzaExpress restaurant in future, maybe spare a thought for its visionary founding father and raise a glass of Peroni or Prosecco in Peter Boizot's memory.
Thanks for reading, S ;-)
41 comments:
Mmm. Pizza Express should really give you a free dinner for that. (LOL)
What a lovely, affectionate and informative blog. I didn't know most of that, Steve. Well-written as ever and I'm sorry for your loss.
I'm impressed by your dedication to the cause. That's a lot of American Hots! I've been a fan but showed nowhere near your level of dedication ;)
Well said. PE was really quite sophisticated compared to Pizza Hut etc. Always good for a pre- or post-show dinner.
Ever go to the Woking one? I hear they do a special Sweaty Prince pizza. 😂
Great blog. We used to enjoy Pizza Express when we lived in town. Good for the kids too. Veneziana was always my favourite.
Fascinating. It's wonderful to know how pizza developed deservedly into a staple UK food!
I still remember my first pizza!
Thank you.
What a great blog. I never knew any of that, but I've enjoyed many a pizza in many a Pizza Express. Sorry to hear of Blackpool's loss.
Enjoy 😉
Nice pizza blog, shame about the (lack of) poem.
The fact that Peter Boizot brought Peroni to this country is good enough for me. Top man. 👏
A good example of enlightened capitalism. 👍
Thanks for sharing. As you said, your blogs certainly cover a range of bases...and now pizza. This was interesting and informative. When is national pizza day btw?
Regarding Pizza Express in Blackpool, there has been talk for over a year that the site will be redeveloped into town-centre flats. According to the Gazette recently, the new place - Vitro Lounge - that opened up where Pizza Express had been just weeks ago has been advised it may get closed down if plans for redevelopment get approved. Maybe Pizza Express just saw the writing in the wall?
What a nourishing read :) Seriously, excellent background of which I knew very little, and me an aficionado of Pizza Express going back many years (Fiorentina for preference). PE was way ahead of high-street eateries for sophistication at least until the millennium when others caught on/up. I was amused to read that you class an American Hot (and Peroni) as 'comfort food'. There are easier options, but I know where you're coming from. Keep up the great run of blogs.
Good to read a blog that namechecks my home town. Do you ever go back there Steve? Perhaps for the football?
Let them eat pizza under the eye. Sound, la!
Are you classic or romana? Let me guess: classic.
One of your commentators asked when national pizza day is - February 9th. 🍕
Good blog Steve. Sadly - for historical reasons - the very first Pizza Express (opened in Wardour Street in 1965) has fallen a victim of the post-covid closures/restructuring. Still, there are five others within a half-mile radius including Coptic Street (which you name-checked), Dean Street (with its live jazz basement) and my own favourite in Greek Street. Sorry to hear you can no longer just walk to your nearest one.
We like PE too, but they have to be enjoyed fresh and in a restaurant as you say. We've tried the supermarket versions of PE pizzas and they are no match.
Pizzas at PE used to be our regular lazy Sunday lunchtime thing. Nice memories. Thanks for this.
Fascinating blog Steve. One more thing to add to Mr Boizot's list of good deeds: Pizza Express sponsored hockey for years (including national and regional leagues). I suppose Boizot was a big hockey fan as well as football. PE still sponsors the London Hockey League which I used to play in.
Really enjoyed that Steve. I shall look at PE with different eyes next time we eat in one and yes, will toast Peter Boizot. Strange name, what's the lineage?
Clearly written with real affection for the subject matter. The history was a real eye-opener given that we all take pizza for granted these days. Nicely done.
Thanks everyone for the feedback. Researching and writing this one has piqued my interest in Peter Boizot. Apparently he's written an autobiography. I've ordered a copy from the Amazone.
Really interesting history of the origins of PizzaExpress. We've eaten in several, always good food and value. Our daughter worked as a waitress in one in Manchester when she was a student there. She got me into making and cooking pizzas at home. They're okay, not as good as restaurant ones. You're right it is the stove that makes the difference. By the way, I know your piece was based around the melting point of mozzarella (130F) but to actually cook pizza you need a HOT oven. Mine has to be at its max of 260C (550F) to get even acceptable results. I'm sure pizza ovens are much hotter than that.
Just yum! 🍕🍕🍕🍕🍕
Not many people know - but that famous PizzaExpress logo you show was designed by Nancy Fouts, an American born artist who settled in London in the swinging sixties (Chelsea School of Art and then the Royal College of Art) and became a leading graphic designer, surrealist and gallery owner. Her last studio was in Camden Town. Bansky was a big fan. She died just a few years ago.
As a family we've always loved Pizza Express. Better pizzas etc than other chains and a nice ambience. Also good with/for kids. So thank you for the blog with all that history, really nice to know. Sorry that you've lost your local one. I'm surprised, would have thought Blackpool would be really good business.
I remember the time they brought your American Hot with jalapenos on by mistake when you'd ordered hot green peppers. Even though you offered to eat it they took it away and made you a fresh one within minutes and gave us all a free round of drinks as a goodwill gesture. I thought that was class. Sorry you've lost your 'walk-up' PE in Blackpool. We were lucky that both the PEs in Norwich survived the cull. Bel and I might treat ourselves if we beat Watford on Saturday (or even if we lose). 👍
We've eaten at a place called Pizza Margherita in Lancaster a few times as it's convenient for the theatre there and it often struck me how like a Pizza Express it was. I wondered if it might have been one once. Anyway, your blog prompted me to try and find out and this is what I discovered, from their website: "In 1979, having bought and restored the old linoleum warehouse in Moor Lane, Clementine Allen (whose brother founded the internationally acclaimed Pizza Express) opened Pizza Margherita on the 4th of December. At that time, Pizza was something of an unknown quantity; but within a year, Pizza Margherita had established a name for great quality food served in a wonderful atmosphere. Today, over forty years later, we are still making amazing pizza according to our many regular customers some of whom have been coming since we opened." I thought you'd like to know. Small world! 🍕
That was such an interesting read. We do like Pizza Express in our family, a bit of a birthday and anniversary tradition. I never realized one man had done so much to shape and revolutionise high-street dining.
On our first date , my husband the ok me to Pizzaland Where we were served a slice of Pizza, a jacket potato and a spoonful of coleslaw. It's amazing we got to a second date, let alone managed almost 50 years together. Had it been Pizza Express, who knows what may have happened?
Like I've always wanted to know what the top 10 pizzas are (LOL)? But this was interesting, so thank you.
We have a place called Pizza Express in Melbourne (and I think there are some in Western Australia as well, went to one in Freemantle) but I don't think they're related to the company you've written about so informatively.
Run out of Bolognese Sauce ingredients (sourced ethically from Italy). More bloody Brexit bollox.
Fascinating to read all that history. We've always liked Pizza Express. My husband is American Hot too, I'm a Fiorentina girl.
Fascinating blog. I learned so much. Sorry for your loss! 😥 🍕
That was so interesting. A lovely, affectionate tribute.
What a wonderful read. So much I didn't know and I'll look at Pizza Express with renewed respect next time we go into one.
Post a Comment